Machine development should avoid independently developed several big error
Overestimated the competitive advantage of multinational companies is a domestic enterprise development core technology, because it hurt the Chinese enterprises to develop own core technology of faith. Actually, the competitive advantage of multinational companies often have we imagined so significant. Although they have core technology advantage, but in many cases, the technology itself is not a enterprise has competitive advantage, multinational companies in China, the market will core technology advantage into competitive advantage in the process, they may face hurdles:
First is the strategic obstacles. Strategic obstacles from developing countries market position. Non-core Multinational companies are usually put most of their resources and energy for the motherland, for the markets of the developing countries only limited investment, as a result, the technical advantages of multinational companies would be really play a role.
As reporters, a German machine in European and American markets is fairly large companies, but the visibility for successfully entering the Chinese market, in domestic joint venture, to choose the stock to be.
In addition, some foreign enterprises, in the machine to enter the Chinese market, although have very good technology and products, but in a long time for the Chinese market is very limited, so the attention to appear very poor service dissatisfied customers.
Second is the resource obstacles. Although in some industries to get high profits multinational company, even monopoly profits, but in most cases, the multinational company exist between the fierce competition, many multinational company overall profitability is very low, rarely have the untapped resources. For instance, Chinese enterprises have spent heavily on machine overseas acquisition reflected many multinational machine group is in the shortage of funds.
Coordinate and obstacles. Multinational companies generally huge, various departments, the coordination between the various activities are very complex, this highly complex organization and coordination, multinational companies not easy smoothly from their homeland its advantage resources, such as multinational companies in China and after-sales service, sometimes have to send engineers from its. In addition, multinational companies in China due to insufficient understanding market and may even have the core technology, also don't know how to use the Chinese market, these new techniques developed for Chinese market demand of new products.